Boucher Guitars

Boucher Guitars started in 2005 in Berthier-sur-Mer, a small village on the St. Lawrence in Quebec, where Robin Boucher gathered a team of luthiers around a single regional inspiration: the Picea Rubens — Adirondack red spruce — that grows abundantly in the Canadian Appalachians surrounding the shop. The same tonewood that defined golden-era Martin and Gibson acoustics has grown there for centuries, often migrated through annually by snow geese, and the brand wove both into its visual identity.

Boucher Guitars started in 2005 in Berthier-sur-Mer, a small village on the St. Lawrence in Quebec, where Robin Boucher gathered a team of luthiers around a single regional inspiration: the Picea Rubens — Adirondack red spruce — that grows abundantly in the Canadian Appalachians surrounding the shop. The same tonewood that defined golden-era Martin and Gibson acoustics has grown there for centuries, often migrated through annually by snow geese, and the brand wove both into its visual identity. The dream was simple: build acoustic guitars whose sound matched the talent of the players who'd choose them, and tell a story about a region most guitar-makers had never thought to investigate. What makes Boucher unique in the boutique-acoustic landscape is the soundboard side of the business. After selecting the best Picea Rubens tops for their own builds, the shop sells several thousand soundboards a year to other top acoustic-guitar manufacturers around the world — making them one of the only boutique luthiers who is also a tier-one tonewood supplier to the industry.